Thursday, 22 June 2017

Digital Marketing Mistakes You Must Avoid

We often make mistakes in business even when we want to avoid it. Mistakes in business are really unfortunate and should be avoided at the earliest because some errors can put a significant effect on your revenue. In this article, we will discuss some of the major digital marketing blunders you can prevent to improve your business growth.

Starting Without a Plan

With continuous change in the Google Algorithm, the nature of digital marketing is also changing making it daunting to achieve good search rankings. Digital Marketing also differs significantly from traditional marketing and requires a separate approach. So, to ensure continuous growth in your business, there is a need to follow a well-though-out plan.

Before starting digital marketing company in Bangalore, you need to devise a plan for creating, assessing and executing the effort. Communicate with your internal experts and come up with a detailed and accurate plan, considering the benefit of the digital environment and the issues occurring areas.

Misunderstanding Your Audience

Demographic figures, client personas, and other profile data tell a lot about your existing clients and ideal client. For implementing this information, just ensure that it reflects an actual understanding of your customers as well as a target market and the ways in which you can serve them.
To achieve insight for your audience, take the benefits of all the opportunities available to you. Research and collect data about the actual customer behavior to know what really motivates the customer to buy products and services and how they are utilizing it. Communicate with the sales guy and get to know about the customer reaction, what they need and how they approach for it?

Failing to Test & Measure

The efficacy of your digital marketing campaign is not depended on a single program or technique. To achieve the best results, you need to examine your marketing methods and test which works amazing for you. To get the best results, carefully test each of your marketing methods and check which one works best for you. For instance, AB testing your sales sites as well as sales letter let you know which works best for you. Collect data and measure each of the aspects of response during the campaign. Check the approaches that go well and check the processes that should be stopped.

Not Having Good Content

Content is an important element of an effective digital marketing strategy. Content that is not targeted to the needs of the audience is just a waste of the time.

You need to consider few things while creating content for digital marketing campaigns. Highlight the requirements of your leads and customers and write things which are beneficial for them. Include important points in your content that will address the pain points of the customers and deliver them the services they required.

Identifying and avoiding digital marketing mistakes and rectifying errors immediately can provide you a great edge in today’s market.

Digital Marketing Company in Bangalore including all the startup firms should learn from their mistakes and act accordingly to ensure the optimum ROI of the business.

Thursday, 15 June 2017

5 Lead Generation Strategies That Can Uplift the Startup Business

Generating a continuous supply of new leads and constructing your channel is a part of developing a cost-effective business. The whole task is a challenging process. The benefit to resource intensive campaigns, content marketing initiatives tends to generate a marginal improvement in your conversion rate, which can be little annoying. If you begin to count for the long run, then a small difference can create a big difference.

Most of the Startup localSEO Company is looking for the effective ways to generate leads to uplift their business.
If you don’t have enough idea on how to generate leads, here are some ways you can put in the right way:-

1. Build Your Strong Social Media Presence.

Social Media will charge you nothing unless you use it to advertise, that means a free off-site promotion for your startup.

A startup needs to focus on visual marketing. To catch the eye of consumers and prospective buyers, share eye-catching photos of the services you offer and products you sell to gain the attention of the consumers and prospective buyers and attract potential leads for your business. Do regular post on Instagram and Pinterest.

Try to minimize the barrier between your identity and audience. Use the element to your benefit.
Moreover, remember to share interesting articles and videos you come across anywhere on the web on your social profiles. Curated content sometimes performs in a better way by building relationships and partnerships with other clients.

2. Increase the number of opt-in offers on your site.

If you place more opt-in opportunities on your website and if they are really worthy of the audience they there are more chances to increase your leads. You can embed opt-in offers at the end of every blog you post. The objective is to make the offer attractive enough so that visitors find it interesting and they click to download the resources. You can also keep a track of what your website visitor like most and offer them accordingly.
Local SEO Company can go for using popup tools like Hello Bar to ensure your visitors see your offers.

3. Remove friction from your signup forms

Your signup forms should be simple and easy to fill up. For instance, once a visitor starts filling up the sign-up form don’t let them go back once clicking the submit button to correct the errors they made in the signup form. Highlight the errors at the time of sign up only. Install Javascript on your website so that your visitors can rectify the mistakes at the real time.

Moreover, try to simplify your sign up form and remove unnecessary fields. It will only increase the friction for your visitors.

4. Answer questions on Quora

Off-site promotion is also an important part to expand your business presence. Quora is a highly popular question- and –answer forum site where every topic is being discussed. Answer questions on Quora and gain more followers and subscribe to the process.  Remember you need to answer value-adding answers in a relevant way so that audience becomes interested in clicking your profile.

5. Understand the basics of color psychology

You need to have an idea about the color psychology. Which colors do you want to put for various call-to-action forms? You need to know all these. Contrast colors go well for call-to-action buttons and complimentary colors go well for less important buttons. Take your time to know about the color psychology. Which colors tend to evoke the feelings and which colors leave the soothing effect. You need to have overall effects of the colors.

Final thoughts

Lead generation ideas can be hard to come by unless you are regularly in the habit of brainstorming. Implementation can also take a great deal of time and effort, but if you're willing to stick with the process, you'll be able to increase conversions and attract more leads for your business.

For Lead Generation Process for local SEO Company, you need to be innovative and create a habit of brainstorming. Implementation can take time and lot of effort. If you are regular and stick to the process, you will definitely be able to increase conversions and generate more effective leads for your business.

Saturday, 10 June 2017

Successful Rebranding With Digital Marketing Company In India

Thinking of rebranding for your business, wait a while.

Before you take the risk of rebranding or an image makeover of your business, make sure you know about rebranding. It is a similar process like branding but on a different platform, with a different purpose and for different reasons. The digital marketing company in India conducts rebranding for an existing brand itself. The whole image over is done successfully as it involves changing the brand name, logo, visuals or other special aspect of a brand’s consumer connectivity.

If you too think that your brand has got its online presence, then rebranding can turn out to be a great option for improvement in brand performance. Rebranding can bring a new life into your business, but you need to consider a number of things to make the right move. It changes every aspect of your business and also changes the way people perceive you. Rebranding can be applied to any industry, be it any type.

Keep up with the latest trends!

In this fast paced digital world which is moving at the speed of a light, it is crucial for every digital marketing company in India to have their finger on the pulse.
Every business needs to increase its web presence; hence digital marketing has become a necessity for everyone. Digital marketing with the focus on content writing, SEO, social media marketing is itself involved in rebranding. Every small approach of digital marketing is connected with rebranding; therefore digital branding is utilized to rebuild a brand image.

Old Is Not Gold

Being digital means being up-to-date with current trends is primary key. You can utilize social media sites, other channels also to help you tailor your services and improve your digital marketing efforts.
Android platform is also a great tool which can drive a huge amount of traffic. Hence, this prompted Google to create a mobile–first web-index which can influence your digital marketing to a great extent. Your business website must be mobile friendly which can help your web pages gets ranked. Every task of branding, be it social media, ads focuses on digital branding especially android platform.

And with virtual reality becoming the next biggest boon for the marketing industry, you can even utilize 3-dimensial ads to showcase products and services. It can also be used for wearable technology and augmented reality. So, as the history mentions “Old is Gold” doesn’t fulfill the conditions of the successful rebrand. If you need to own a successful rebrand, then you can meet the requirements of current trends and the needs of the consumer.

Stay away from duplicity

If some of your business products look similar to your competitors, then it’s high time you start doing rebranding. Even if your logo or USP may seem to be difficult for the consumers to differentiate by the target audience, but thanks to rebranding which gives your business its own individuality.

Rebranding can help you increase brand awareness and increase profits.
  • How can you make your services outstand from others?
  • What features can help you get chosen by your customers?
  • How can you make your business outstand from others?

The one and only answer to all these above questions is rebranding only. You can win a lot more customer’s confidence by changing the customer’s perception in your favor. For every digital marketing company in India, rebranding is not everything about editing or correcting but being consistent in the market by streamlining the modern perspectives and boosting customer’s confidence.

Saturday, 13 May 2017

Guaranteed Tactics to Improve Your Conversion Rate

Increasing your conversion rate is a great goal, but to do that you need to understand the conversion tracking method for your digital marketing company in India. And customer interactions are the best platform which can drive conversion.

A company’s website is an important platform which is the main source behind customer interactions. With respect to online sales, a website proves best especially via web chat and email. This is the reason companies are opting to improve their website architecture and ultimately the conversion rates.

There are proven results also which show a substantial increase in sales after the companies utilized a structured approach of conversion rate optimization. Your company’s website is the first face of your business as it is the first impression and an opportunity to show the world what you are. A website only speaks about your company’s brand as it’s an accurate representation of your organization in simple terms. Companies always need to capture customer’s attention and improve their experience by utilizing a structured approach.

Let’s have a look at some of the required changes which can act as a catalyst for increasing customer conversion rates for digital marketing company in India:

Branding at its best!

Do your find your company’s website captivating?

If your answer is “No”, then you are losing to your competitors. Think from your customer’s perspective even, hence you need to stand out from others with a captivating website.
The vital factors such as design, content, website architecture need to be analyzed so that you can improve conversion rates. Get fruitful suggestions from designers as they have full control over the overall design of a website. Introduce some new designs, new functionalities which would completely improve customer experience and conversion rates. Take the foremost initiative of making the changes which would definitely set a good example for even others.

Being defined is new tactic!

Before implementing any changes, know your key performance indicators. You must develop a structured methodology so that you can create an ROI calculator to track the impact of any changes you made. This can prove beneficial as you can help companies understand the success of the CRO activities.

Play smart and do magic!

Do you know how much traffic of your company gets diverted to a different website?

If your answer is “No”, then implementing A/B testing is the best approach to measure the website traffic. You can even monitor your customer journey as you can track KPIs also. Within regular interval of time, companies must run tests so that to understand the traffic level and existing conversion rates. After getting the results, you can get a clear vision of your data stats and can easily ensure that whether these new changes are working with end users or not. A clear analysis of the data collected from research and testing tools would help you to achieve the business objectives.

A structured approach with the required techniques and processes would definitely help you improve customer interactions and conversion rates. Be updated with the latest techniques so that your digital marketing company in India can be the best in the market.

Friday, 31 March 2017

Step into the Digital Marketing World to Maximize Your Online Presence

In this fast evolving world of artificial intelligence to instant communications, everyone is looking forward to new digital marketing trends in 2017. This is high time that you also need to look for some new trends so that your company can outshine in 2017.  
Everyone has taken their share on the social and digital marketing horizon to get their both ends meet. Have a look at some of the new digital marketing strategies which can prove beneficial for you:

1.    Branding has boosted up!

Who doesn’t hold a seat at marketing table?

I guess, there will not be a single person left.
The social media has given a new direction to brand revolution. It has given the global platform for consumers to share their needs and priorities through direct feedback and purchasing choice.
Brands will become more attuned to the priorities of the consumers and therefore it will increase latest lifestyle trends information. Therefore branding has its own way to make your company “the brand”.

2.    A.I. Solutions is on the way

A.I am on its way to lend a helping hand for online marketing.  It will pave its way for all consumers to navigate in this complex world. It is allowing search engines to learn more than just keywords.
This will allow Google to analyze data based on a search query so that a user can find the best results, even if the page is optimized or not.  These solutions have proved a better way than the non-traditional ranking factors itself.

3.    Information Overload?

Do you want the best hair stylist?

Yes, for sure you would have got confused with a number of good names getting popped up in the search engine results.
It’s really difficult to rely on just some curated information that resonates with your interests. Therefore in the coming years, consumers will prefer to search for peer specialists with niche expertise to filter recommendations which fulfil every requirement in a customised way.

4.    Fast has become faster!

This fast generation has always embraced faster, more pictorial and spontaneous response to stay ahead in this competitive world.
As its baseline expectation, this generation has always been surrounded by social media and technology. Thanks to these social media channels which have made it possible for all consumers to stay ahead in making social prominence.

5.    Videos and Images overruled

Do you remember a video last posted on social media than a message?

Yes, it’s true. And it is also obvious that you would again visit the advertiser’s website again to follow up. The videos speaks more than its volume. The effectiveness of a video is the reason behind its rapid growth. It has been estimated that one minute of video equates to 1.8 million words. The videos have already become famous in the sector of advertising and marketing.  It has already contributed a lot in driving internet traffic.

Which growth channel are you going to follow in 2017?

Stop your brainstorming and stick to the above digital marketing trends so that you can stay ahead in this competitive world.

Tuesday, 28 March 2017

5 Basic Principles to Create Incredible Facebook Ads

With the popularity of Facebook around the world, we can say that Facebook is the king of social media advertising. It is unmatchable in the online world if you count it in terms of vision, features and target, making it the best platform where you can advertise your brand’s production and services.
If you are an entrepreneur, you can go through these simple hacks to make it easy to create ads that really works excite viewers and let them click “Buy Now."

Here are those basic principles to create incredible Facebook Ads.

1. Know the Psychology of color.

Color plays a vital role in advertising. And according to study in Management Decision, 90 percent of all decision, customer make about a product is based on product’s color. The color you pick for advertising can make or break a campaign.
These observations show the public's response to various colors. You can consider this:
Blue, purple and green colors are more liked by older folks. Youngster usually prefers yellow, orange and red.
A study revealed that orange is most disliked color including purple, yellow and brown. Red is one of the most appealing and attention driving color.
This information helps to enhance the visual appearance of your ads. There is nothing like that “one size fits all,” and the leading factor in the success of your selected color scheme is whether it is helping out in selling or not.

2. Avoid hyperbole and too bold claims

If your audience gets across one of your ads, without previous knowledge of your company, the first question they will ask will be, “Is this brand trustworthy? “Keep in mind that design of your ad will put a significant impact on their response.
The majority of marketers depend on hyperbole and emotional manipulation. This has made it somewhat challenging for honest brands to make their bold presence about their products or services without inviting public inspection.
So, you need to know about the online realities of advertising and ensure that all of your ads appear credible and professional as well.

3. Influence the power of social proof.

One of the great tools in your advertising collection is the social proof. Customers fear whenever they purchase a brand’s product for the first time. Fear is mainly due to the risk associated with the first purchase that results in countless loss of sales.
One of the quick ways to remove your customer’s fears is to eliminate their alleged risk by offering social proof that confirms the quality of your product.  Including client testimonial, user metrics, and case studies can help to increase the power of your ads.
With the help of Facebook‘s retargeting technology, social proof might appear as a secret element to turn incidents of visitors rejection into paying leads.

4. Use compelling calls to action.

Yes, Call to Action Works. Incorporating it into your advertisements has a very powerful effect on your Facebook campaigns. They remove the friction and ambiguity, resulting in higher conversion rate.
For instance, if you haven’t included a proper call to action in your ad and if a visitor clicks your ad and gets redirected to sales or landing page without having a clear idea then there are more chances of losing a lead. However, if the same viewer clicks an ad with Call to action “Join our email list for your free video,” the entire process of clicking and converting becomes worthy.
This simple trick lets you enhance your conversion rate while at the same time lowers the number of clicks generated by unqualified leads.

5. ABT: Always be testing.

This point focuses on Testing. After, all the importance of testing can’t be ignored. If you want to generate high ROI through Facebook advertising, then you need to test.

It is important to your success that you implement the previous four ways and then tests them against your previous results to identify what’s working and what’s not. Try to test every parameter from the color of your ads, headlines to social proof and Call to action.

Friday, 17 February 2017

Digital Marketing Company in India is redefining the fashion industry

In this competitive online market, it’s obvious that you would find it difficult to distinguish your brand. Fashion Industry is one of the most popular topics which can generate a number of conversations. Fashion is no exception to add onto this phenomenon. The fashion trends change even faster than Google algorithms for digital marketing.

Digital Marketing Company in India can help improve brand presence and sales as well. If a campaigning is working on, then you can easily get an immediate feedback. The long- lasting effect of this campaigning is the beneficial feature.
Have a look at some of the digital marketing tactics implemented by Digital Marketing Company in India:

1.    Increase your conversion rates by retargeting your visitors

Q. Do you buy a product upon seeing an ad?
Ans. The answer varies from person to person. Some don’t buy immediately after seeing an ad or visiting your website. The digital marketing company in India can help people retarget the same people that were planning to buy your products with reminder advertisements. You can easily increase your online visibility by retargeting your visitors to the website.
Practice the policy of offering customers a slight discount on the ads to make them buy. Sales and discounts are a fantastic way to generate sales.

2.    Holiday Sales always work out!

Q. Is there any festival nearby?
Ans. Yes, a Christmas or an Easter or any festival sale can easily drive sales and capture attention. You could easily offer incentives to buyers depending on the time of year.

Mail Marketing can act as a great tool!

The digital marketing company in India sends a series of emails to your potential customers which focuses on compounding discounts. For example, set different rates for different products on different days. It will help your potential customers to share your discount details on social media and even friends too.
Don’t forget to share these seasonal incentives on every social media platform such as Facebook, Instagram, Twitter, on your blogs as well. Offer special gifts such as sunglasses, flip-flops, perfume for purchases over a certain amount. This will definitely drive customers as they received some free products also.

3.    Make great connections

You can easily engage your audience to foster engagement and reinforce those values by a campaign or a content on Facebook. You can ask you community to share photos of their favourite brands to get involved in the society. When your community creates content for your brand, you can also incorporate shared brand images on your website and social media platforms.

Before planning strategies with the digital marketing company in India, you just need to decide if you’re ready for the commitment it takes to turn your brand into a valuable marketing asset.

Wednesday, 15 February 2017

Experience luxurious online bookings with Digital Marketing Company in India

Gone are the days when folks used to rely on word of mouth and travel reviews to select any hotel.  Now customers often choose experience over items and are exploring new places to have new experiences when traveling to a new place. These obsolete marketing techniques are not much effective in the 21st century.

Have a look at some tips by the digital marketing company in India to turn the hotel experience into bookings and ROI:

1.    Discount % doesn’t attract customers anymore!

Though it may sound effective, discount rates on every hotel and its amenities will not be beneficial in reaching their target customers. Folks are becoming less brand- loyal and are willing even more to get the best experience. Therefore don’t follow the old practice of posting a discount on every social media platform. It may mislead and degrade the luxury hotel’s consumer perception. Maintain your distinctiveness by adding more value and quality to your services.

2.    Ensure customers the importance of direct booking

If you want to generate a number of bookings via the digital channels, then plan a top strategy of “direct is better” booking, the most beneficial channel. It drives brand recognition and increases ROI, but make sure that you control your information about guests.
 The most beneficial part of these online services is that you can easily add a personalized touch for your guests. When a new guest shares information with the concerned hotel, it actually helps hotels serve them better. This tactic can turn out to be beneficial as it will help guests select a better room with better amenities with add-ons. The “direct messaging” offered on the websites can make a big difference, especially with an added emphasis.

3.    Showcase your amenities in a beautiful way

Have you got lost amongst the crowded online space?

If Yes, you can easily revive your hotel with the digital marketing company in India. The beautiful, high-resolution images help your hotel stand out from competition. Make sure you post images of high-value experiences displaying status and featured amenities on every social media platform of Instagram, Pinterest, Facebook. A guest photo with a dedicated hashtag drives potential customers through a feed on the website.

You can easily embed videos of the hotels showcasing the high-end products and key amenities to drive engagement from potential customers. It has been an important medium to reach website users. A video walks a user through the on- property experience and utilizes soft music to match the hotel’s personality.

Digital Marketing Mistakes You Must Avoid

We often make mistakes in business even when we want to avoid it. Mistakes in business are really unfortunate and should be avoide...