Friday, 31 March 2017

Step into the Digital Marketing World to Maximize Your Online Presence

In this fast evolving world of artificial intelligence to instant communications, everyone is looking forward to new digital marketing trends in 2017. This is high time that you also need to look for some new trends so that your company can outshine in 2017.  
Everyone has taken their share on the social and digital marketing horizon to get their both ends meet. Have a look at some of the new digital marketing strategies which can prove beneficial for you:

1.    Branding has boosted up!

Who doesn’t hold a seat at marketing table?

I guess, there will not be a single person left.
The social media has given a new direction to brand revolution. It has given the global platform for consumers to share their needs and priorities through direct feedback and purchasing choice.
Brands will become more attuned to the priorities of the consumers and therefore it will increase latest lifestyle trends information. Therefore branding has its own way to make your company “the brand”.

2.    A.I. Solutions is on the way

A.I am on its way to lend a helping hand for online marketing.  It will pave its way for all consumers to navigate in this complex world. It is allowing search engines to learn more than just keywords.
This will allow Google to analyze data based on a search query so that a user can find the best results, even if the page is optimized or not.  These solutions have proved a better way than the non-traditional ranking factors itself.

3.    Information Overload?

Do you want the best hair stylist?

Yes, for sure you would have got confused with a number of good names getting popped up in the search engine results.
It’s really difficult to rely on just some curated information that resonates with your interests. Therefore in the coming years, consumers will prefer to search for peer specialists with niche expertise to filter recommendations which fulfil every requirement in a customised way.

4.    Fast has become faster!

This fast generation has always embraced faster, more pictorial and spontaneous response to stay ahead in this competitive world.
As its baseline expectation, this generation has always been surrounded by social media and technology. Thanks to these social media channels which have made it possible for all consumers to stay ahead in making social prominence.

5.    Videos and Images overruled

Do you remember a video last posted on social media than a message?

Yes, it’s true. And it is also obvious that you would again visit the advertiser’s website again to follow up. The videos speaks more than its volume. The effectiveness of a video is the reason behind its rapid growth. It has been estimated that one minute of video equates to 1.8 million words. The videos have already become famous in the sector of advertising and marketing.  It has already contributed a lot in driving internet traffic.

Which growth channel are you going to follow in 2017?

Stop your brainstorming and stick to the above digital marketing trends so that you can stay ahead in this competitive world.

Tuesday, 28 March 2017

5 Basic Principles to Create Incredible Facebook Ads

With the popularity of Facebook around the world, we can say that Facebook is the king of social media advertising. It is unmatchable in the online world if you count it in terms of vision, features and target, making it the best platform where you can advertise your brand’s production and services.
If you are an entrepreneur, you can go through these simple hacks to make it easy to create ads that really works excite viewers and let them click “Buy Now."

Here are those basic principles to create incredible Facebook Ads.

1. Know the Psychology of color.

Color plays a vital role in advertising. And according to study in Management Decision, 90 percent of all decision, customer make about a product is based on product’s color. The color you pick for advertising can make or break a campaign.
These observations show the public's response to various colors. You can consider this:
Blue, purple and green colors are more liked by older folks. Youngster usually prefers yellow, orange and red.
A study revealed that orange is most disliked color including purple, yellow and brown. Red is one of the most appealing and attention driving color.
This information helps to enhance the visual appearance of your ads. There is nothing like that “one size fits all,” and the leading factor in the success of your selected color scheme is whether it is helping out in selling or not.

2. Avoid hyperbole and too bold claims

If your audience gets across one of your ads, without previous knowledge of your company, the first question they will ask will be, “Is this brand trustworthy? “Keep in mind that design of your ad will put a significant impact on their response.
The majority of marketers depend on hyperbole and emotional manipulation. This has made it somewhat challenging for honest brands to make their bold presence about their products or services without inviting public inspection.
So, you need to know about the online realities of advertising and ensure that all of your ads appear credible and professional as well.

3. Influence the power of social proof.

One of the great tools in your advertising collection is the social proof. Customers fear whenever they purchase a brand’s product for the first time. Fear is mainly due to the risk associated with the first purchase that results in countless loss of sales.
One of the quick ways to remove your customer’s fears is to eliminate their alleged risk by offering social proof that confirms the quality of your product.  Including client testimonial, user metrics, and case studies can help to increase the power of your ads.
With the help of Facebook‘s retargeting technology, social proof might appear as a secret element to turn incidents of visitors rejection into paying leads.

4. Use compelling calls to action.

Yes, Call to Action Works. Incorporating it into your advertisements has a very powerful effect on your Facebook campaigns. They remove the friction and ambiguity, resulting in higher conversion rate.
For instance, if you haven’t included a proper call to action in your ad and if a visitor clicks your ad and gets redirected to sales or landing page without having a clear idea then there are more chances of losing a lead. However, if the same viewer clicks an ad with Call to action “Join our email list for your free video,” the entire process of clicking and converting becomes worthy.
This simple trick lets you enhance your conversion rate while at the same time lowers the number of clicks generated by unqualified leads.

5. ABT: Always be testing.

This point focuses on Testing. After, all the importance of testing can’t be ignored. If you want to generate high ROI through Facebook advertising, then you need to test.

It is important to your success that you implement the previous four ways and then tests them against your previous results to identify what’s working and what’s not. Try to test every parameter from the color of your ads, headlines to social proof and Call to action.

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