Generating a continuous supply of new leads and constructing your channel is a part of developing a cost-effective business. The whole task is a challenging process. The benefit to resource intensive campaigns, content marketing initiatives tends to generate a marginal improvement in your conversion rate, which can be little annoying. If you begin to count for the long run, then a small difference can create a big difference.
1. Build Your Strong Social Media Presence.
A startup needs to focus on visual marketing. To catch the eye of consumers and prospective buyers, share eye-catching photos of the services you offer and products you sell to gain the attention of the consumers and prospective buyers and attract potential leads for your business. Do regular post on Instagram and Pinterest.
Try to minimize the barrier between your identity and audience. Use the element to your benefit.
2. Increase the number of opt-in offers on your site.
3. Remove friction from your signup forms
4. Answer questions on Quora
Off-site promotion is also an important part to expand your business presence. Quora is a highly popular question- and –answer forum site where every topic is being discussed. Answer questions on Quora and gain more followers and subscribe to the process. Remember you need to answer value-adding answers in a relevant way so that audience becomes interested in clicking your profile.
5. Understand the basics of color psychology
You need to have an idea about the color psychology. Which colors do you want to put for various call-to-action forms? You need to know all these. Contrast colors go well for call-to-action buttons and complimentary colors go well for less important buttons. Take your time to know about the color psychology. Which colors tend to evoke the feelings and which colors leave the soothing effect. You need to have overall effects of the colors.
Lead generation ideas can be hard to come by unless you are regularly in the habit of brainstorming. Implementation can also take a great deal of time and effort, but if you're willing to stick with the process, you'll be able to increase conversions and attract more leads for your business.